Responsibilities included management of the fast-paced workflow and collaborative environment of the Creative Department. Mentoring to the team on how to develop and execute branding and campaigns that support business objectives

• Formulated graphic designs, videos and visual concepts that directly contributed to enhanced customer satisfaction.
• Spearheaded brand strategy and creative direction for client projects, utilizing a high-level of knowledge of branding and design in order to create innovative and compelling brand identities that resonate with target audiences
• Developed brand guidelines and style manuals for clients to ensure consistent application of brand elements across marketing materials
• Manage and collaborated with a cross-functional team of art directors, video editors, freelancers, and multiple web programmers to develop integrated marketing and branding, ensuring consistent messaging and visual identity across various channels; provided feedback and guidance for improvement to optimize workflow and processes to ensure growth
• Managed the design, development, and production of all in-house creative projects, including graphics creation, video editing, website development, and various other specialized products for external clients and internal departments.
• Successfully managed projects entire life cycle, consisting of both digital and traditional mediums. Products produced ranged from brochures, prints, socials, logos, or any new media formats to a complete marketing campaign
• Conceptualized, developed, and designed specialized projects including large-scale trade show booths as well as the design, building, and testing of websites
• Facilitated internal meetings and workshops with executives and clients to understand business objectives, branding direction, and marketing campaigns; translating them into creative concepts and designs
• Initiated the research on finding a platform for MKJ’s Learning Management System (LMS) “AdvanceU” online courses. Oversaw the creative design, video editing, and appearance of the landing pages and course cards.
• Managed complex photo/video shoots in studio and on location; demonstrated ability to handle all aspects of production including personnel, assets, and post-processing to create compelling and engaging visual stories
• Researching up and coming new media formats and how to best utilize