Where, when and what I did…

MacADoodle Designs

Graphic/Video Designer, Creative Director – Owner

1997 –  Present

Responsible for the creation and quality of digital – print graphics, while managing the workflow. Development and the implementation of imaginative solutions that help businesses increase brand awareness, showcase their products/services and ultimately increase profits.

  • Create graphic design elements and materials that follow marketing initiatives and guidelines
  • Ensure client relations by setting marketing goals and strategies
  • Building Logos & Brands
  • Creating Print Designs
  • Enhancing & Retouching Photos
  • Editing Videos and digital data asset management
  • Developing Websites & E-commerce
  • Executing Social Media Campaigns
  • Employing Variable Data, Mailing & Printing Services 
  • UX-UI | Website Development
  • Experience in creating digital design and social media content

Tribute Technology – MKJ Marketing

(Tribute Technology acquired MKJ Marketing in January of 2022)

Manager of Creative & Technology – Sr. Graphic Designer2004 – 2022

Manager of Creative – Sr. Graphic Designer 2000 –  2004

Art Director – Graphic Designer 1995 –  2000

Responsibilities included management of the fast-paced workflow and collaborative environment of the Creative Department. Mentoring to the team on how to develop and execute branding and campaigns that support business objectives

  • Formulated graphic designs, videos and visual concepts that directly contributed to enhanced customer satisfaction.
  • Spearheaded brand strategy and creative direction for client projects, utilizing a high-level of knowledge of branding and design in order to create innovative and compelling brand identities that resonate with target audiences
  • Developed brand guidelines and style manuals for clients to ensure consistent application of brand elements across marketing materials
  • Manage and collaborated with a cross-functional team of art directors, video editors, freelancers, and multiple web programmers to develop integrated marketing and branding, ensuring consistent messaging and visual identity across various channels; provided feedback and guidance for improvement to optimize workflow and processes to ensure growth
  • Managed the design, development, and production of all in-house creative projects, including graphics creation, video editing, website development, and various other specialized products for external clients and internal departments.
  • Successfully managed projects entire life cycle, consisting of both digital and traditional mediums. Products produced ranged from brochures, prints, socials, logos, or any new media formats to a complete marketing campaign
  • Conceptualized, developed, and designed specialized projects including large-scale trade show booths as well as the design, building, and testing of websites
  • Facilitated internal meetings and workshops with executives and clients to understand business objectives, branding direction, and marketing campaigns; translating them into creative concepts and designs
  • Initiated the research on finding a platform for MKJ’s Learning Management System (LMS) “AdvanceU” online courses. Oversaw the creative design, video editing, and appearance of the landing pages and course cards.
  • Managed complex photo/video shoots in studio and on location; demonstrated ability to handle all aspects of production including personnel, assets, and post-processing to create compelling and engaging visual stories
  • Researching up and coming new media formats and how to best utilize

Additional Relevant Experience…

Advertising & Marketing Professionals

Art Director

Created advertising/marketing materials for local manufacturing businesses, multi-state car sales companies and jewelry stores

Marketech International

Art Director

International Marketing
Marketing to businesses to relocate to the City of Tampa
Created advertising/marketing to local business

Modern Talking Picture Service

Art Director

Created Education Material for Schools in North America funded by large corporations across the US

Gro-Com Group Publishing

Art Director

Produced 1-Mothly and 1 Quarterly B2B Magazine in the food & beverage market